Catch it Bin it Kill it Essay Example | Topics and Well Written Essays - 1500 words

take care it Bin it Kill it - Essay ExampleThe second verbalism of NHS, as mentioned earlier, is communication the problem to the public and making sure that they are aware of the issue in hand in good order. Communicating the problem or increasing sentience becomes extremely life-sustaining in situations in which the problem at hand is risky, and winning action is urgent. Not dealing with or not communicating such a problem properly can lead to creating a hype among the public, and making the sight who are not at risk of the problem worry about the problem, too. This is what has been named as the worried substantially up people. Therefore, an important responsibility that government or any other concerned organization has is to communicate properly (House of Lords Select Committee on Communications, 2008-2009). Let the paper precisely see what does communicate properly mean. Firstly, it deals with decision making upon the providedt end group or the group with the maximu m level of risk. Selecting the right target group is critical as the later step depend upon it. Next step includes a well interrogationed and a well thought-out script or content to be delivered. For this purpose, the organization needs to conduct a proper research and collect as much information about the problem in hand as possible. This includes deciding upon the research methodology and making sure that the right people conduct the research. The third important social occasion is to decide upon the communication channels i.e. deciding upon whether to use T.V., newspapers, pamphlets etc. It is important that the communication channels chosen be relevant with the target group selected. A mismatch in the communication channel and target group would lead to a total failure, as the message would not reach where it is supposed to reach. The dwell and an equally important thing is collecting feedback on the impact or effect of the communication made, and taking corrective measures if necessary. In other words, it includes checking out progress of the campaign periodically. Presence of all the above steps is necessary in order to make the communication effective. This paper specifically details the campaign named Catch it, Bin it, Kill it, which was conducted by NHS/Government in order to bring about public awareness about the sudden outbreak of Swine flu after the first case was diagnosed earlier in 2009 (Jonathan Van-Tam, 2009, p. 189). Swine Flu was then a new thing therefore, scientists were put to task of doing research as to what causes it and the ways to fight with this virus. After considerable research was done and some antibiotics were identified that would prove helpful in dealing with this virus an awareness campaign was launched towards the end of 2009 with the name Catch it Bin it Kill it This campaign had a well-researched content that included information about swine flu, measures taken by government, protective measures, symptoms of swine fl u and ways and greatness to keep oneself updated with news regarding swine flu (Smith, 2010). This campaign, if seen from a broader perspective, was a success with some loopholes too that can be pointed out. The main strengths of the campaign included its catchy slogan and its simplicity (Stephenson, 2009, p. 126). The slogan was not only simple, but it was functional at the same time. This is